3.11
LOGO
BRAND ARCHITECTURE:
LOGO FAMILY
Our logo is applied on three audience levels.
USE THE ARTWORK PROVIDED
INTERNATIONAL LOGO
For all uses and colourways of our international
logo and platform logo, use the artwork
provided and do not try to recreate them.
This logo is used for all Mediclinic
communications aimed at a global
audience. The international logo has
the descriptor ‘INTERNATIONAL’.
INTERNATIONAL
Artwork is provided for many hospital
logos, but for reasons of practicality,
guidance is provided on page 3.12 for how
to add a descriptor to our platform logo
artwork to create a Mediclinic hospital logo.
PLATFORM LOGO
This logo is used for all Mediclinic
communications aimed at a single
platform or national audience.
HOSPITAL LOGO
Our hospital logos are the platform
logo with the name of a Mediclinic
hospital added as a descriptor.
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | LOGO
PANORAMA
CONTENTS