Doctor's Orders dddddd | Page 197

15.6 BRANDED MERCHANDISE DON’TS Don’t use the full colour version of our logo on items that should feel less corporate. Don’t print our logo in colours other than those we have specified on page 15.2. Don’t use background colours other than those specified on page 15.3. Don’t brand an item too loudly – be subtle. Don’t break the logo clear space rule – see page 3.4 for guidance. Don’t apply the Mediclinic logo to items that it adds no value to. MEDICLINIC BRAND GUIDELINES | APPLICATIONS | BRANDED MERCHANDISE CONTENTS