15.4
BRANDED MERCHANDISE
APPLYING OUR IDENTITY
Avoid re-branding items that existed before the
launch of the new Mediclinic identity by simply
changing the logo on them.
YOUR
BRAIN
IS 80%
WATER
Think of how the new visual identity could be used.
Is the colour scheme as on-brand as it could be?
Is the typography in our new typeface and
typographic style? Is there something that could
be done to the item that was previously not part
of the identity. For example, could the item have a
relevant sentence on it in the new typography style
and tone of voice?
SUBTLETY OF LOGO USE
Some items should use very subtle branding. For
example, application of the logo on a sports bag
could be embossed or stiched to a small piece of
material attached to the zipper.
Use of the new typography style and tone
of voice to add branding to the product
Subtle use of logo on material
attached to the zipper
Subtle use of logo with colour restraint
Use of the symbol as a supergraphic
Use restraint when applying the logo to clothing.
People will not wish to wear items that have large
logos or feel too corporate.
High quality items, for example a flask or a USB
stick, could have a small logo engraved into it.
USING THE SYMBOL AS A SUPERGRAPHIC
This is allowed in merchandise, as long as the full
logo also appears on the application. If placing on
a coloured background then keeping the symbol in
white will ensure good legibility. Only use it once
on an item, never use as a pattern.
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | BRANDED MERCHANDISE
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