15.3
BRANDED MERCHANDISE
APPLYING COLOUR
There is an understandable need to use the
existing colour palette more expressively for
branded merchandise. However, our logo
should never be printed in colours other than
those we have already specified on page 15.2
LOGO COLOURS
The colour version of the logo should be used,
unless there are colour constraints or it is
considered too corporate for the application.
Using the logo in the white version on a
coloured background will create a less
corporate feel. Use of the grey version or
black version of the logo can also work
well for merchandise.
Only apply versions of the logo specified on page 15.2
BACKGROUND COL =UIL()Q