14.10
SUB-BRAND COMMUNICATIONS
MEDICLINIC PROFESSIONAL
ILLUSTRATION AND ICON POSITIONING
When an illustration is used on the front
cover of a communication aimed at Mediclinic
professionals, the position of the illustration
is defined by the margin used for the layout.
M
M
M
M
The Heart Centre
The ‘margin’ is the border of white space around
the edge of the layout in which nothing is placed.
The Mediclinic logo is aligned to the top right
of the margin ‘M’. Margins used may vary from
format to format but should remain the same
on each of the four edges of a single format.
The examples shown on this page are A5 format
(148x210mm) and use a margin of 10mm.
PROFESSIONAL
PROFESSIONAL
MEDICLINIC ACADEMY
DAS PROSTATAKARZINOM IM WANDEL
ENDOSWISS 2012-LIVE, JUNE 25
INTERNATIONAL COURSE ON THERAPEUTIC ENDOSCOPY
Interdisziplinäre Fortbilding für
niedergelassene Ärzte und Specialisten
Location:
Klinik Mediclinic, Zurich
International Faculty:
Haruhiro Inoue (Japan)
Horst Neuhaus (germany)
Takahisa Matsuda (Japan)
Laurent Palazzo (France)
Ryan Ponnudurai (malaysia)
Donnerstag, 23 Juni 2012, 15.00 Uhr
UBS Konferenzgebäude Grünenhof, Zürich
An illust ration cropped into a rectangular
shape, is aligned to the bottom and left edges
of the margin ‘M’. The illustration height is 5M.
The width of the illustration is flexible but
should ideally also be 5M.
A rectangle coloured in Mediclinic Grey 4 on
the right of the illustration can be used as a
background for relevent icons. The first icon
should be placed top right of the rectangle,
the second directly left to it, and so on to a
maximum of 4 icons in a horizontal row.
A second row of icons can be used below
the first if more icons are required.
5M
M
M
M
0.25M
Use a maximum of 4 icons in one row.
A second row can be set below it if required.
M
Single icons are placed in the top right of the rectangle.
Please refer to page 3.14 for guidance on the co-branding
logo lock-up shown top right.
The rectangle is set at the same horizontal
height as the illustration, and aligns to the
bottom and right edges of the margin ‘M’.
It is set 0.25M away from the illustration
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