14.7
SUB-BRAND COMMUNICATIONS
MEDICLINIC PRIVÉ
High quality production techniques such as
embossing and foil printing cannot be used
everywhere due to the costs involved, but
should be used on key applications such as
the main brochure and folder. On these
applications the headline can be embossed
instead of coloured, as shown on page 14.6.
On printed applications where such techniques
are not realistic in the budget, white is used as
a headline colour on the Mediclinic Grey 4
background colour. Headlines on a white
background use the Mediclinic Greys in a
stepped order as with other Mediclinic
materials – as shown on page 5.6. High
quality paper should be used.
High quality production techniques and
high quality paper cannot be used online,
so it is very important to use imagery that
communicates the ‘attention to detail’ of
Mediclinic Privé.
A GIFT
FOR YOU
WITH OUR
COMPLIMENTS
Please exchange this card for a gift of your choice
from our shop. We hope this enhances your stay
with us. Please let us know if there is anything
A GIFT
FOR YOU
we can help you with.
Gift card
Where embossing cannot be used
the headline is printed in white on
the Mediclinic Grey 4 background.
High quality paper should be used
WITH OUR
COMPLIMENTS
Please exchange this card for a gift of your choice
from our shop. We hope this enhances your stay
with us. Please let us know if there is anything
http://mediclinic.prive..com
we can help you with.
MEDICLINIC PRIVÉ
RANGE OF SERVICES
HOSPITALS
SUPPLEMENTARY INSURANCE
SEARCH
ATTENTION TO
EVERY DETAIL
Online
High quality production techniques
cannot be used online, so it is
especially important to use imagery
that communicates the ‘attention to
detail’ of Mediclinic Privé.
WELCOME TO MEDICLINIC PRIVÉ
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