14.6
SUB-BRAND COMMUNICATIONS
MEDICLINIC PRIVÉ
When reproducing the Mediclinic Privé logo,
use the artwork provided and do not try to
recreate it. The sub-brand logo is ranged left
above the message. Size the Mediclinic logotype
used in the sub-brand logo to equal the width
of the Mediclinic logotype used at the top of
the application. The Mediclinic logotype and the
Privé name – which is in a hand-written style – are
both set in Mediclinic Grey 1. On a dark background
they can be set in white. Mediclinic Grey 4 is used
as a background colour.
THE FINEST
QUALITY CARE
MODIS DOLUPTAEST
Faceremo excerumquat aut et
la versped molorporpor aut lacepedipsa
venihilibero volupie ndent, core
eati ut fuga. Ehent laciisquunt, ut que
litaeperum quatur modis doluptaest
essitiscia quo eatur? Eceperrovit quae
que nisimos pore nonse rectend
diciis esedit, venis alit prorercipit, corum
eliatibus ratur magnimpor suntio beatur,
expla nonsect emposap erspition eos
cora del im voluptat et omnihici tem et
acienis id ex et quia voloreptat. Num
mo modipsam, aut maximilibus unt hicit
fugia venisim perume vid qui dollabo.
lam fugia se labore omnim dolores
Neque proreremo incient, et esequia
solore non reria diatem il eaque
que
voloressit re velest ibus eaque ventiat
iuntiuntis dem dis adi sequae consendis
ad mostiaerum soluptis que volorehendi
• Faceremo excerumqua
beatus que od quae voluptur?
• Voluptat et omnihici tem
Am facerum aut et volor molutaes il is
• Aut et volor molutaes
ilitatios cus reptas sectem harci que
• Ratur magnimpor suntio
nonsed modit labo. Ut quo vent.
• Core litaeperum quatur oluptatio
et mo modipsam
Is pos a quatias itaeprate perum sunt
voluptae cullo eatur
alitibus quo quaturepudam eum
• Versped molorporpor
consequatum hilit mi, corestis
• Que essitiscia quo
doloritatia core simaxim oluptatio
voluptae cullo eatur simus rempore moluptat
6 | MEDICLINIC PRIVÉ
MEDICLINIC PRIVÉ | 7
‘Attention to detail’ is the essence of Mediclinic
Privé. Images must communicate the premium level
of care that Mediclinic Privé patients will recieve.
Mediclinic Privé materials should emphasize
the nature of the brand by use of high quality
production techniques such as embossing,
foil printing or use of spot varnish where costs
allow – making the materials stand out as
more premium.
YOUR COMFORT
IS OUR PRIORITY
NEQUE PROREREMO INCIENT
Faceremo excerumquat aut et
Printed communications should use high
quality paper stocks. Where possible use a
stock for covers that is already coloured in a
close match to Mediclinic Grey 4 – rather than
printing grey ink on white paper or card.
For details on positioning a sub-brand logo
on an application, minimum clear space and
minimum size, please refer to page 3.13
venihilibero volupie ndent, core
Ehent laciisquunt, ut que essitiscia quo
litaeperum quatur modis doluptaest
eatur? Eceperrovit quae diciis esedit,
que nisimos pore nonse rectend
venis alit prorercipit, corum expla
eliatibus ratur magnimpor suntio beatur,
nonsect emposap erspition eos acienis
cora del im voluptat et omnihici tem et
id ex et quia voloreptat.
mo modipsam, aut maximilibus unt hicit
Num fugia venisim perume vid qui
lam fugia se labore omnim dolores
dollabo. Neque proreremo incient, et
solore non reria diatem il eaque
esequia que voles aperchi licipsamet,
voloressit re velestibus eaque ventiat
omnim quiatur mosae.
iuntiuntis dem dis adi sequae consendis
ad mostiaerum soluptis que volorehendi
Bernat veritectam erferfe ruptatiore
beatus que od quae voluptur?
etus, quo officias vel molendunt
volorestis sin corepe od ut optum
Am facerum aut et volor molutaes il is
faccull audita inim quod min re
ilitatios cus reptas sectem harci que
molluptatur, tempor rat as ut ide sunt
nonsed modit labo. Ut quo vent.
laborem. Faceremo excerumquat aut et
doloritatia core simaxim oluptatio
venihilibero volupie ndent, core
voluptae cullo eatur simus rempore
litaeperum quatur modis doluptaest
moluptat la versped molorporpor aut
que nisimos pore nonse rectend.
lacepedipsa eati ut fuga.
14 | MEDICLINIC PRIVÉ
Printing techniques can enhance the premium feel.
This cover is in a heavy grey high quality card rather than
printed grey on white card. The headline is embossed.
The logos and Proof Point are printed in coloured foil.
MEDICLINIC BRAND GUIDELINES | APPLICATIONS | SUB-BRAND COMMUNICATIONS
MEDICLINIC PRIVÉ | 15
Full-bleed imagery adds a premium feel to layouts
CONTENTS