Doctor's Orders dddddd | Page 147

12.2 PRINTED COMMUNICATIONS FORMATS Most of our communications are printed in one of the three following formats. A4 This is used for brochures such as our corporate brochure and our Annual Report. A5 This is a smaller size used for leaflets, such as information leaflets or a Centre of Excellence communication. This format can be either stapled, or can be a 6-page roll-fold. INTERNATIONAL WORLD-CLASS HEALTHCARE FROM THE FIRST TRULY GLOBAL HOSPITAL GROUP CUSTOMISED & HOLISTIC CARE FOR EXPECTANT PARENTS OUR STAFF IS TRAINED ACCORDING TO UNICEF GUIDELINES AND OUR CLINIC HAS A “BABY FRIENDLY” EXCELLENT RATING. /3 A4 1 The smallest of the three formats, this can be used for hospital brochures. This format can be either stapled, or can be a 6-page roll-fold. WE PROVIDE ACCESS TO THE LARGEST COMMUNITY OF MEDICAL SPECIALISTS THROUGH OUR 73 HOSPITALS ACROSS THREE CONTINENTS OTHER FORMATS There are possibilities of other forms as agreed with your local marketing team in a case by case basis. A4 210x297mm A5 148x210mm 1/3 A4 99x210mm Recommended logo size: 60mm Recommended logo size: 50mm Recommended logo size: 50mm MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS CONTENTS