Doctor's Orders dddddd | Page 146

12.1 PRINTED COMMUNICATIONS OVERVIEW EXAMPLES Front covers use full-bleed imagery with bold headlines. Compositions have a generous use of white space. Body copy is aligned to a grid. Mediclinic Orange and more editorial typography can be used on magazine layouts. This range of spreads shows how we use colour in a very controlled and deliberate way. MEDICLINIC BRAND GUIDELINES | APPLICATIONS | PRINTED COMMUNICATIONS CONTENTS