Doctor's Orders dddddd | Page 127

11.7 STATIONERY BUSINESS CARD SPECIFICATIONS Our business cards can have a message printed on the back. Always ensure that approval has been given for the message you use – it must be a direct expression of our brand strategy, The Science of Care. Dimensions are in millimetres. 1 5 9 1 MESSAGE LINE ONE MESSAGE LINE TWO MESSAGE Gotham Bold 19/19pt, upper case, ranged left. Colour in the Mediclinic Greys. Use one Mediclinic Grey per line. Use a minimum of two lines. YOUR STAY IS OUR PRIORITY Example of on-brand messaging MEDICLINIC BRAND GUIDELINES | APPLICATIONS | STATIONERY CONTENTS