9.3
TONE OF VOICE
THE SCIENCE OF CARE PROOF POINTS
OVERVIEW
Main types of Proof Points:
First
Mediclinic was the first to do something – this Proof Point
needs to be relevant and significant in the area the information
is focused on. Ideally, firsts can be validated with a date.
Leading
Mediclinic is leading the field with this endeavour.
Mediclinic can also claim to be leading the pack
(i.e. rated 3rd out of 450 worldwide)
Only
Mediclinic is the only brand/company to do…
Relevant/Interesting
Mediclinic is highlighting this fact as they find it especially
relevant for you, as pertaining to the item/topic at hand.
Relevant points must reassure the patient, show them that
Medicinic know what they are doing. These can include
information on people, medicine or be topical.
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