8.5
SUPPORTING GRAPHIC ELEMENTS
PICTOGRAMS
USING EXISTING MEDICAL PICTOGRAMS
ADAPTING EXISTING MEDICAL PICTOGRAMS
The details used on these pictograms are often
constructed of thin lines and they should only be
used at sizes where these details are clear.
The Hirslanden medical pictograms are currently
enclosed within a keyline of a rounded rectangle.
Many of them extend to the edge of this shape.
GASTROENTROLOGIE
GASTROENTROLOGIE
GASTROENTROLOGIE
HANDCHIRURGIE
HANDCHIRURGIE
HANDCHIRURGIE
When adapting these pictograms, delete the
outer keyline. Allow the edges of the remaining
pictogram to extend to the edge of the Mediclinic
Blue circle. Don’t add an extra keyline around
the circle.
EXPLANATORY TEXT
These pictograms are less obvious shapes for
the reader to interpret without explanatory text.
As the subjects are harder to distill into a simple
shape, they must always have explanatory text
next to them.
Don’t add an extra keyline
around the circle.
Set text at a legible size in Gotham Book, upper
case, centred below the pictogram, coloured in
Mediclinic Blue. For signage, set text in sentence
case, ranged left, and colour in black.
OPHTHALMOLOGIE
OPHTHALMOLOGIE
Existing Hirslanden
medical pictogram
examples
MEDICLINIC BRAND GUIDELINES | BASIC ELEMENTS | SUPPORTING GRAPHIC ELEMENTS
OPHTHALMOLOGIE
Hirslanden medical
pictograms adapted into
Mediclinic pictogram style
CONTENTS