Doctor's Life Magazine, Tampa Bay Doctor's Life Tampa Bay Vol. 2 Issue 2, 201 | Page 21

LIKING! It wasn’t long before we began ENGAGING with our audience
and accumulating more “likes” to our page. I am not proud of the cheesy
sign I had in the waiting room about our new and exciting information
about our FB page…LAME!! The way to engage people is to do just
that, show your imperfections & connect to their humanness.
Next we pondered about how we were going to stand out! Have
you asked yourself that question? What makes YOUR practice
stand out! Well, we decided to make a music video. That’s right,
a MUSIC video. How many medical offices do YOU know
that have one? I mean a GOOD one?! I started looking at our
competition and any medical office that had a video attached
to it. WOW, talk about snoozers! I could not believe how
BAD they were so standing out was NOT going to be a
problem for us.
The next hurdle was to convince a medical staff to buy
into my vision. It was crazy enough for everyone to get a
kick out of and off we went to the planning stages. The
timing was perfect because we were opening nights and
a great opportunity to DISRUPT the industry. I am proud
to say it got over 5,000 YouTube views, not viral but
certainly worthy of it! It was easy from there on out to get
the word out because everyone was talking about it and it
generated a TON of new patients into our practice.
So what could we do to top this? Well, how about a
REMIX?! That’s in the works for later this year. In the
meantime, it’s vital to stay relevant in this competitive
industry. How are you keeping up with the market and
causing disruption to stay on page one of Google? How
are you monitoring your marketing efforts? Do you
consider how Fortune 500 companies operate to get to
the top? Why can’t your medical office run like the Ritz
Carlton? Have you spent any time in your waiting room to
encounter what your patients endure? Do you know if your
answering service has competent staff representing your
practice after hours?
These questions are vital to ponder if you are a business
owner. You are missing the mark entirely if you do not have
someone constantly bragging about your services. Why
shouldn’t you brag about that medical degree? I would tattoo it
across my head if I had to endure all of those years of schooling
coupled with outrageous loans to pay back!! Tell everyone
how awesome you are or HIRE someone to do it for you! I
never encourage my physicians to market their office because an
employee should be promoting the doctor. I proudly speak of the
contributions they make to our lives, tireless hours they endure and
sell their STORY.
There are many simple solutions that can improve the value of the
service you provide. You went to medical school, not business school.
As a practicing physician you are not suppose to know the about Google
Helpouts (but SOMEone in your organization should). I will leave you
with my insights about growth.
Top 10 issues that will prevent you from doubling your growth in the
next 12 months
1. Lack strategic growth thinking
2. Growth can only be backed by facts, numbers, & statistics
3. Growth occurs when you lead, manage, delegate, & focus on what you are
greatest at
4. Growth comes from a strong back office
5. Growth comes from building a ‘FAMILY FIRST’ culture
6. Growth comes from continuous and constant training
7. Growth has no fear
8. Growth comes from coaching
9. Growth comes from hiring the best
10.Growth comes from a business model
Issue 2, 2014

Doctor’s Life Tampa Bay

21