NEWS
BLACK AND DECKER
Black and Decker
fills a gap in the DIY market
As a reputable brand with
considerable global equity
behind it, Black and Decker
is a brand that aims to fill
the gap as the best value
proposition in the DIY segment
of the power tool market.
THE COMBINATION OF Black and Decker’s
brand strength, robust local representation, a
comprehensive two year guarantee on all Black
and Decker tools across the board make for a
combination that should be an undisputed choice
for retailers servicing the DIY consumer. As a
pioneer brand, Black and Decker launches new
products in South Africa each year, but not before
having consulted with retailers to determine if there
is a local demand for each specific product.
THE RIGHT TOOL FOR THE RIGHT MARKET
AND THE RIGHT MARKET SEGMENT
Renato Panzarini, President GEM Power Tools
Division, Stanley Black and Decker Inc. said,
“South Africa is a key pillar and we see it
becoming a leading player in emerging markets.”
A specific division in Stanley Black and Decker
for emerging markets was established five years
ago for Latin America, Asia and Africa. Stanley
Black and Decker has 140 manufacturing plants
in fifty countries. “Every second around the
globe more than 25 Black and Decker products
are purchased.”
Stanley Black and Decker employs three
thousand engineers globally, which Panzarini said,
“Costs a lot of money.” But, it is this this investment
ORIGINAL RANGE
Sheepskin Rollers
100% PURE SHEEP SKIN
For water-based paints, rough surfaces & external use
l
Refil
r
Rolle
Trayset
Black and Decker launches new products in South Africa each year
that allows the company to remain committed to
DIY & INDUSTRIAL TRADE NEWS APRIL 2017
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