I found you online through those audio demos and we got talking then met in person. You were a great help in me getting into modular myself. Was the
position you were in making audio demos and keeping active on the Muff
Wiggler forum answering questions / sharing experiences and generally just helping other users a big part of why you decided to open up your shop?
Well many thanks! Yes - I used to be so involved in the scene, and particularly on Muffs, that people started coming to me for advice and help all the time. If I'd bought a new module they'd ask what my feedback was after a week or so. I started to wonder whether there might be some kind of business in advice, or modular tuition...but then started to consider the retail angle.
What was your initial idea for the shop and has your initial plan changed
regarding stock and general plans for the future?
My initial idea for the store was to ONLY sell products that I had used for ages, and was particularly passionate about - and which had proved to be reliable. I was also initially concerned that stocking new modules as soon as they were
released might result in a myriad of problems with faults and bugs, and this was something I was keen to avoid. However, several people pointed out that this wasn't exactly the best business move in the world, so I have had to try to
combine that idealistic approach with a more realistic one, adding emerging modules to my range when I think they suit my brand. In the end, I have only had a handful of returns out of the hundreds of orders I've shipped, so I think it's safe to say that the quality control in Eurorack has gone up a good few notches of late.