I don't just stock anything that comes out, and only stock things that I think have something really unique to offer. I also tend to specialise in modules that are in that special category, where they are able to produce a wide range of results - whether that be VCOs that can be both precise and unstable; or modulation sources that can turn their hand to any number of tasks. Oddly enough, I am also slightly obsessed with VCAs, which maybe stems from my hi-fi and engineering background. I love to have a range of those, from warm saturating ones (AJH Synth Minimod VCA, WMD/SSF Amplitude) to clean, crisp units and designs that merge flexible mixing into the package (Tangle Quartet, Erica Quad VCA).
I am also very keen to support the brands I stock by trying to keep their older "classic" products in stock. I might only sell a couple of them every few months, but I think it's important to keep them alive. Recent examples are the Richter Envelator from Malekko, which has never been available in the UK in its current form - something I find hard to believe, as it was a "must have" product when I started out. Another is the "Multimode" collection from WMD - the VCA, Envelope & Expander - some seriously feature-packed designs that are sometime overlooked in favour of their more flagship products.
In addition I am trying to promote UK brands as much as possible, when they fit in with the rest of my range - for example, Expert Sleepers, ALM Busy Circuits and the smaller brands such as Future Sound Systems. I have also been the first UK store to stock Transistor Sound Labs' wonderful Stepper Acid sequencer. If you're starting out producing modules in the UK, or moving into that field - get in touch!