Division Corridor Strategy Final Report Division-Corridor-Strategy-Final-Report | Page 88

DIVISION STREET CORRIDOR STRATEGIES Promote Land Uses that support Division Street Corridor Strategy’s vision and community’s desires Work with mul ple groups to market the Division Street Corridor and recommended programs Implement Opportunity A- Senior Living as a catalyst project KEY RECOMMENDATION(S) • Update and incorporate Division Street Corridor Strategy land use recommen- da ons in future comprehensive plan updates • Preserve exis ng Residen al areas • Preserve exis ng Public uses • Promote Commercial and Retail uses as the gateways to the Corridor at major intersec ons • Embrace Mixed-use developments and redevelopment as the core for the Corridor • Close the gap between Downtown’s Division Street area and Downtown areas south of the railroad corridor with cri cal building mass to create block face closure • Partner with other Arlington and Downtown organiza ons to create con nuous marke ng materials and ads based on market assessment and showcase redevelopment plans and vision for the Corridor • Consider web-based, print and social media marke ng pla orms TARGET POTENTIAL TIMELINE/ RESOURCE(S) PRIORITY 2012-2013, City staff , High Priority consultant, general funding Ongoing, City staff , High Priority DAMC, Chamber of Commerce, property owners, general funds, BID • Support and work with property owners High Priority to develop the Senior Living catalyst project • Consider public-private partnership and development incen ves • Develop adjacent streets as urban streetscape se ng • Consider joint venture with First United Methodist Church for on-site programs such as day care or educa onal space • Work with small auto dealerships that currently exist on block to relocate to Opportunity C new loca on City staff , property owners, DAMC, private funds, BID, new market tax credits, CDBG Sec on 108, tax abatement, TIRZ funds, Chapter 380 loans/grants STRATEGY Table 4.5 Implementation Items Division Street Corridor Strategy City of Arlington 75