Ditchmen • NUCA of Florida Ditchmen - August 2020 | Page 24

Five Ways to Promote
Your Business on Facebook
By Chris Penasa,
Smart Growth
Business Partner
There are 1.13 billion daily
active users of Facebook
and over 50 million
brands that try to reach
out to them to promote themselves. It’s
not an exaggeration, therefore, to say that
Facebook is a pretty crowded space.
So, why should your small construction
company invest the time, effort, and
resources to promote itself on this social
network?
After all, with so many businesses fighting
for attention, it can be difficult to stand out,
but here’s the thing: customers expects
you to be on Facebook. Moreover, if done
correctly, Facebook advertising can help
you expand your reach, drive sales, and
accelerate growth. But do notice the
keyword “correctly?”
How can companies correctly promote
their businesses on Facebook?
Here are a few ideas to get you started:
1. Set up Your Profile
Not only can a Facebook page serve as a
business card for attracting new customers,
but it can also be used to connect with
potential customers and build a meaningful
relationship with them.
You should first make sure to create a
comprehensive profile by providing all
the necessary information about your
business. Write a short and sweet company
description and don’t forget to include a
link to your website. Provide full contact
information, from your address, phone, and
email address to your working hours.
2. Build Your Audience
Once a Facebook page is up and running,
you can start building your audience. Before
you promote yourself to new customers,
make sure that those who are already using
your services know that you’re on Facebook.
Send them an email telling them about the
new journey you’re embarking on and ask
them to follow your business on Facebook.
Promise them that, in return, they’ll get
valuable content and a lot of special offers.
You can also connect with them directly
22 DITCHMEN • AUGUST 2020