November 2014
Vol. 1 Issue 2
DISTRACTED MASSES
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SLOW IS SMOOTH, SMOOTH IS FAST
Time is precious we’re told, so why be in such a
rush all the time? Because, it seems, we can’t help it.
With ADD, consumerism, addiction, adrenaline, and
advertising it’s hard not to be in such a rush. The rush
is addictive, but dangerous - shortened timeframes
don’t allow for quality growth and development. Just
channel watch, flip, flip, flip, watch.
At what point should we say productivity and
efficiency are more important than quality? With food?
The tech industry? Housing? It’s admirable that some
foundations and philanthropists take the time to use
their money, which is earned off other people’s time,
in order to provide resources to communities in need,
but the majority of these communities are often
broken because of the time they’re denied - the time
they need to build quality family and community
relationships and social development. Maria
Konnikova tells us in her article “No Money, No Time”
that, “Efficiency is always the more exhausting and
demanding alternative. Attention is finite. For a while I
may be more focused, but I can run on all cylinders for
only so long. If I’m forced to operate under constraint
all the time, my performance will suffer - and I may not
even be capable of recognizing the deficit.”
So what’s the lesson learned? Well, you know remember the tortoise and the hare story when you
were growing up? Yeah, it’s simple - slow is smooth,
smooth is fast. So for this issue we decided to slow it
down a bit, and hopefully the result is of a higher
quality.
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