g l o s s a r y
Generation Alpha – A person born after 2010, children of Millennials.
Generation Z – A person born between 1991 and 2002 currently aged 8 to 19.
LSN – Trend agency.
Millennials- A person born after 1982 reaching young adulthood in the 2000’s.
Multichannel – Shopping through many communication channels.
Omnichannel – To provide a customer with a seamless shopping experience through a
mobile device, desktop, telephone and bricks and mortar.
Omnichannel Kiosk – A technological device which allows you to shop online in store.
Partners- Employees who work for John Lewis.
WGSN - Worth Global Style Network, a global trends forecasting and analysis agency.
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