c o n t e n t s
Chapter 4 - Consumer
4.1 Generation Z
4.2 Gen Z
4.3 Baby Boomer
4.4 Consumer Analysis
68
69
72
76
79
Chapter 5 - Whats Next
5.1 Generation Alpha
5.2 Technology
82
83
86
Conclusion
Recommendations
89
91
List of References
Image References
Bibliograpghy
93
96
97
Interview 1 - Angi Eagan
Interview 2 - Sam Lynch
Interview 2 - Richard Crompton
Pilot Focus Group
Focus Group
Coding Qoutes
Deloitte Consumer Survey
XI
XVII
XX
XXII
XXVII
XXXI
XXXIII
V