c o n t e n t s
List of Tables
List of Figures
Glossary
VI
VII
IX
Introduction
Aim & Objectives
Hypothesis
Outline of Study
Audience
2
3
3
4
4
Methodology
Secondary Research
Primary Research
Data Analysis
5
7
9
11
Chapter One – Defining Retail
1..1
Market sector
1.2
Current State
1.3
Bricks and Mortar vs Online
1..4 Omnichannel
14
16
19
21
26
Chapter 2 – Omnichannel
2.1 Further Analysis
2.2 The Omnichannel Purchase Journey
2.3 Click and Collect
2.4 Innovation
2.5 Case study
2.6 Analysis
28
30
37
42
45
49
51
Chapter 3– Case Study
3.1 John Lewis
3.2 Implementation & Strategies
3.3 Limitations & Futures
3.4 Boden
54
56
57
63
66
IV