Spending habits
Due to an increase in marketing and social media platforms, shopping has
now being a leisure and social activity. Consumers are spending six billion
a week and overall 340 billion in the year of 2015 (Porta, 2015.) According
to Mary Portas (2015) that these spending habits could be linked too “All
change was enabled by technology, phones, watches, tablets, computers, we
were able to spend money quicker.” Every platform makes shopping more
accessible to all consumers spending habits, giving supplier’s easier access to
sales through the power of marketing. A strength for suppliers, but a weakness effecting the sales in high street stores due to the easy access of online
sales. Consequently keeping high street stores open through the sales generated online. Does this benefit or a threat to the sales in high street stores,
will it become too much of an expense to cover the day to day costings of the
stores? An opportunity here can be identified whereby companies operating
simply online have no day to day costings to cover.
A consumer survey ‘Recycling in the fashion industry: The effects of plastic
and cardboard packaging waste on landfill sites in the UK’ was carried out
as a part of the primary research; whereby participants were asked a variety
of questions based on their consumer habits when shopping, what recycling
they do, and their opinion about current recycling that takes place within high street stores. This survey showed that 29.5% of participants shop
online with 60.2% shopping instore for clothing, with 53.4% of participants
buying into both fast and slow fashion, concluding that clothing has now
become more accessible, with online sales increasing. Mary Portas identified in the year of 2015 “for the first time in UK history, cards and cash less
payments over took cash payments on the streets of Britain” (What Britain
Bought in 2015, 2015)
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