Marks & Spencer
A similar scheme set up by M&S, whereby consumers would receive a five
pound off voucher when they donated one of their own old M&S products,
the idea names ‘shwopping’. This scheme is run alongside Oxfam, and began in
2008 (Rebecca Smithers, 2012.) Another innovative marketing method used by
a retailer to encourage those to recycle old clothing to a charitable facility, as an
alternative to it going onto a landfill site. Marks and Spencer’s packaging contribution is a collaboration with WRAP, which enables M&S to print the WRAP
logo onto their packaging. This is for the consumers use, so that they are aware
that this particular material can be successfully recycled. Online, the M&S website provides a guide to recycling for their customers, encouraging them recycle
a material correctly, that as a company they have invested in, offering a sustainable packaging material. From a researchers perspective it seems as though a lot
of the recycling emphasis and responsibility has been placed on the consumer.
It states what as a company M&S has invested into, offering the consumer the
chance to go through with the process and correctly recycle the packaging. In
other words it is seen as a fifty-fifty process between consumers and the business, identifying a form of team work.
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