WRAP’s mission is to re-invent, re-think, and re-define
the way companies produce, consume and later recycle
their products. By creating a partnership between the government, businesses, councils, communities and individuals it overall creates a bond whereby ideas and support can
be given on all levels. This later leads to a charitable focus
converting recycling and reusable ideas into actions. The
level of recycle has increased from 11% in 2000 and in now
higher than 40% in the UK and over 50% in Wales. This
indicates a positive impact on the environment, and by
working with consumers and organisations it encourages
further recycling procedures to be put into place. By 2020
WRAP intend on return 20 million tonnes more material
to the UK economy through recycling (WRAP, 2015.) By
reducing the level of waste going to landfill, it ensures less
green land is being taken over by waste, which could have
alternatively been recycled. The process of recycling plastic
and cardboard takes longer in comparison to adding it to a
landfill site.
Figure 16
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