Diet Coke- Video Dating
ad- In this advert a wom-
an is telling the match-
maker about her life for
a video dating profile.
She states she has “great
friends” and a “great job”.
The matchmaker re-
sponds, “sounds like you
have a pretty good life”.
The women takes a sip
of her diet coke and runs
away. The tagline was “live
your life”.
1999
Yoplait- Bridesmaid advert-
In this advert two brides-
maid sit in their gowns
eating yogurts. They chat
claiming that the yogurt
was “not-catching-the -bou-
quet-good” and “burning-
this-dress-good”.
Always- “Like a girl” campaign-
In this campaign we see the
filmmaker asking women to
“run like a girl” “fight like a
girl” and “throw like a girl”. The
females did this exaggerating,
swinging their hands, flicking
their hair and just generally
messing around. Then the
filmmaker asked girls to do the
same. This time they put there
all into the actions and tried
hard showing engagement
and intent. This advert tried to
get rid of the negative stereo-
type “like a girl”. Analyse this…
when developmentally there is
aa shift developmentally
2003
1999
Mattel’s Barbie fortieth-an-
niversary year campaign-
Mattel release a fresh cam-
paign featuring girls playing
basketball and hockey,
including taglines “girls rule”
and “become your own
hero”. Not a Barbie doll in
sight just the Barbie logo in
the corner
2014
2004
Lean Cuisine- Frozen Pizza
advert- The slogan for this
campaign was “The vote,
The stay-at-home-dad.
The push-up bra. The Lean
Cuisine pizza”.
2014
Diet Pepsi- Kendall
Jenner- Kendall Jenner
acts as a white fem-
inist and leaves her
photoshoot to join in
on a protest. Here she
hands a can of Pepsi
over to a police officer.
The group of protest-
ers begin to cheer
and as If just like that
everything is fine, all
thanks to that can of
Pepsi. (Zeisler,2017).