Focus Group
A focus group was conducted to understand
millennials opinion on feminism in further de-
tail and obtain if they considered feminism to
be exhibited through fashion brands. The focus
group consisted of 4 females aging between
19-24, who were selected because of an inter-
est in fashion. A set of structured questions
were asked to gain a collection of qualitive
answers. The limitation of this focus group was
the very small age range. This did not allow a
broad enough view from millennials.
Fig 13