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Pet Food from Source to Bowl: Sustainably-minded, Traceable and Fully Pet-approved
Article submitted by Purina Corporation
(BPT) - Sustainable ingredient sourcing and traceability are driving factors for many of our buying decisions, whether it's what we eat, how we furnish our homes, what we wear, and now even what we feed our pets. According to a new survey from Purina, 92 percent of pet owners are interested in learning where their pets' food is sourced. In fact, many consumers ranked ingredient sourcing and traceability just as high as life stage, breed and activity level when considering what food to purchase. This is especially true of younger generations, with 68 percent of Gen Z pet owners saying they care more about how their pet's food is sourced than they do their own.
So, the next time you go to the pet store, here are some considerations for finding responsibly sourced and traceable pet food for your four-legged friend. Not only will your pet benefit from a high-quality, nutritious meal, but you will also help support a more sustainable ingredient supply chain and have the peace of mind knowing what your pet is eating and where it came from - it's a win-win.
1. Keep an eye on environmental impact. As many pet food consumers are adopting an environmentally-conscious mindset, they can be confident that responsible ingredient sourcing is a significant priority for Purina. When buying your pet's food, consider companies that dedicate resources to minimize their overall environmental impact.
For example, fish are a very popular ingredient in many cat foods - yet overfishing is one of the most significant issues affecting ocean health. Fortunately, there are many pet food suppliers, like those
Purina works with, who have committed to