Discovering YOU Magazine June 2024 Issue | Page 17

BEAUTY AND FASHION

longer. If you choose a brand with a glass bottle - if you can see the serum in the jar, in other words - that serum may lose its efficacy before you use the last dose in the bottle. It'll do little for you that plain water can't.

* Too highly concentrated formulation. Some Vitamin C products contain acids that can irritate the skin and cause redness. Look for a brand that contains a more gentle formulation, like RoC's patent-pending blend.

* Too expensive. You don't need to spend hundreds of dollars on a serum. More expensive doesn't mean better. Instead of looking for a high price tag and thinking that might mean it's a better product, look at clinical results. That should be your benchmark. RoC's serum is affordable and one of the most effective on the market today.

Bottom line, when choosing a Vitamin C serum, choose one from a company you trust that offers clinical results and is dermatologist-recommended. Brighter, more luminous skin awaits! Find RoC's Multi Correxion Revive + Glow Daily Serum for under $30 at Target.

protection lasts all day long.

Even with these great benefits, Vitamin C serums are NOT created equal. You might find yourself not getting the results you want or feeling uncertain with what, if anything, it does for your skin. If this sounds familiar, you may have chosen the wrong brand. Here are some common mistakes people make when choosing a Vitamin C serum:

* Choosing a little-known brand. Yes, you'll find many brands out there on social media, touted by influencers and celebrities. But choosing a respected, trusted brand matters. For example, RoC Skincare, an esteemed brand developed directly with dermatologists, has a Multi Correxion Revive + Glow Vitamin C Serum, which is the result of years of research and clinical testing. It combines a patent-pending blend of 3-O-Ethyl Ascorbic Acid, the most stable and effective form of Vitamin C, with Peptides to help nourish and calm skin. This powerful combination produced incredible results in clinical trials - 94% of users reported instant luminosity and improved elasticity, and within 4 weeks, 100% reported brighter, tighter skin and reduction in fine lines and wrinkles.

* Not looking at the packaging. Because Vitamin C can degrade, opaque packaging keeps it stable and effective

"More expensive doesn't mean better. Instead of looking for a high price tag and thinking that might mean it's a better product, look at clinical results. That should be your benchmark. "