Discovering YOU Magazine June 2024 Issue | Page 16

Not Getting Results from Your Vitamin C Serum? Here are 4 Reasons Why

BEAUTY AND FASHION

Article by Dr. Azadeh Shirazi, Board-Certified Dermatologist

with stabilized formulations and optimal packaging to deliver the best results." The market is flooded with Vitamin C serums from many brands. How can you make sure you're choosing the right one? Here's what you need to know.

Vitamin C serums are concentrated skincare treatments that use a powerful antioxidant to revitalize, brighten and tighten the skin. The top benefits of using a Vitamin C serum include the following:

* Luminosity. Vitamin C helps produce a brighter and more even skin tone, giving you a radiant, luminous glow.

* Reduces appearance of fine lines and wrinkles. It helps stimulate collagen production, which increases skin's firmness and elasticity.

* Brightens dark spots. Can help fade dark spots because it inhibits an enzyme that causes discoloration.

* Antioxidant protection. Helps protect your skin from free radicals that come from environmental aggressors, which cause premature aging. That's why it's best to use it in the morning. The

(BPT) - One of the most praised skincare ingredients on social media is Vitamin C, with influencers and dermatologists alike touting its benefits of brightening the skin, adding luminosity and even diminishing the signs of aging.

Is the hype real?

The answer: Yes, but it's a bit more complicated than that. Vitamin C can indeed do all of these things, and more, for your skin. But because Vitamin C is an unstable molecule, it can break down easily. How it's formulated and packaged really matters in terms of its efficacy. Not all brands get it right.

"Using a Vitamin C serum consistently not only helps protect and repair damage from UV and environmental stressors, but it can also lighten, brighten and diminish the signs of aging," says Dr. Azadeh Shirazi, Board-Certified Dermatologist. "But it's important for consumers to do their homework and invest in products