DIGITAL UP Magazine NO. 1 | Page 71

Digital Up Magazine
G-Star / Destroy to Construct
Destroy To Construct is an ad campaign for G Star RAW label, done in collaboration with Realise Studio.
The ad film features ballerina Keenan Kampa of the Mariinsky Ballet Company and Sergio Pizzorno of Kasabian, who also composed the music. Destroy To Construct is a bold combination of live action, still photography and CG.
The ad takes us on a 1-minute ride where RAW garments burst into million pieces only to be recreated
into something completely new in the following frame. The constant tempo change makes this ’film’ extremely dynamic. All the key elements, lightning, texture and shading compose a unique atmosphere and make it exceptional. Destroy To Construct is a perfect visual match for company’s design approach.
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