DIGITAL UP Magazine NO. 1 | Page 70

Corporate Design · HAW Hamburg Michael Wilde
Michael Wilde is a conceptual creative and art director. His approach is interdisciplinary by combining advertising and branding design, he creates attractive campaigns for various clients.
HAW Hamburg campaign is an excellent example how idea is sometimes more important than a big budget. The campaign focuses on young people. It is all about having a positive attitude towards future and achieving big things in life. Motion is the key element of the campaign. It is about diversity, creative freedom and self-confidence.
The campaign is designed for future students of HAW Hamburg Design Department. It is about equality. Everyone is welcome.