Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media November, 2013 | Page 28

Joe Procopio is a serial entrepreneur and founder and publisher of ExitEvent, a fast-growing online hub
for entrepreneurs. He is a contributor for TechJournal, the News & Observer, WRAL Techwire and other
tech publications. Procopio is also Vice President of Product Engineering for Automated Insights.
James Sauls is Executive Director for Raleigh Economic Development, a partnership between the city of
Raleigh and the Raleigh Chamber of Commerce. His duties include recruiting new businesses to the area
and marketing the community. Successes include industries involved with smart grid, electric vehicles,
information technology and software development, among others.
Casey Steinbacher is President and CEO of the Greater Durham Chamber of Commerce. She takes great
pride in describing the organization as “not your father’s chamber of commerce”. She has served the
organization since 2007. Prior to her start there, Steinbacher served as President and CEO of the North
Palm Beach County (Florida) Chamber of Commerce.
Allyson Sutton is Communications and Events Manager at HQ Raleigh, a hub that provides co-working
space and networking opportunities to startups. Prior to her service at HQ Raleigh, Sutton managed a
small business in nearby Chapel Hill, NC, and served as the Marketing Director for a Raleigh startup.

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