Digital Media and the Branding of Downtowns: Strategies for New Business Development Using Paid, Owned and Earned Media November, 2013 | Page 27

APPENDIX A: Bios
Jenn Bosser is Assistant Executive Director at Wake County Economic Development. She oversees dayto-day operations, manages overall strategic initiatives and leads the recruitment and retention of life
science companies in Wake County. She recently earned the “Top 40 under 40” distinction from
Development Counsellors International.
Matthew Coppedge is Chief Operating Officer for Downtown Durham, Inc. He joined the company in
2004 as Director of Marketing and Communications. Prior to his work with DDI, he was a business and
computer consultant. He has written guest columns for Durham-area publications and written
contributions for national publications such as US Airways Magazine and Landscape Architect.
David Diaz is President and Chief Executive Officer for Downtown Raleigh Alliance. He emphasizes safety
and cleanliness downtown, strategic branding, economic development, public space management and
advocacy and strategic planning. Diaz is the Large Cities Director for the North Carolina Downtown
Development Association. Diaz also served as Vice Chairman of the International Downtown Association.
James Goodmon is recognized as one of North Carolina’s best-known business leaders, visionaries and
philanthropists. Goodmon has served as President and CEO of Capitol Broadcasting Company since
1979. He was crucial to development of the American Tobacco Historic District and improvements to the
Durham Bulls minor league baseball franchise. Goodmon also serves as Chairman of the Board of
Directors for the A.J. Fletcher Foundation, an organization that helps address social and community
problems in North Carolina.
James Goodmon, Jr. is Vice President and General Manager of the Capitol Broadcasting Company New
Media Group, which includes news delivery over several digital platforms, including the award-winning
WRAL.com. His role with the company also includes oversight of startup projects and strategic
acquisitions. Goodmon also serves on the Board of Directors for the A.J. Fletcher Foundation and on the
Advisory Board for the Salvation Army of Wake County.
Adam Klein is Chief Strategist for the American Underground, a startup hub owned by Capital
Broadcasting Company with facilities in Durham and Raleigh. His role includes leading the development
and expansion of the new organization. He is also responsible for developing strategic partnerships,
marketing, programming and leasing. Prior to taking on the new role in 2012, Klein was a startup
strategist for the Greater Durham Chamber of Commerce.
Derrick Minor is the Innovation and Entrepreneurship Manager with the city of Raleigh. The first one to
take the new role, his duties include identifying potential startups and growth companies, connecting
them to resources and people who can help them grow and raising awareness about opportunities in
Raleigh. He serves on the Boards of Advisors for HQ Raleigh and the North Carolina State University
Technology Incubator.

Page 27