IS DIGITAL MARKETING THE “ BE-ALL AND END-ALL ”?
Although digital marketing and technology platforms are not the “ beall and end-all ”, it is becoming increasingly difficult for businesses to grow without embracing digital in some form . For instance , Google ’ s own research indicates that “ travellers increasingly turn to mobile in
shorter spurts to make informed decisions faster than ever before ” ( Think with Google , 2016 ). These shifts in consumer behaviour are not fads , they are indicative of the significant changes at play in the ways that individual consumers use digital for the big and small of every-day life decisions .
Businesses that can embrace digital to ensure a consistent and engaging offline and online customer experience - will seek to create seamless , engaging and highly customised experiences - from the moment of first customer touchpoint , which is typically online & using a mobile device .
4 Emergent Consulting Australasia | emergentconsulting . com . au