IS DIGITAL MARKETING THE“ BE-ALL AND END-ALL”?
Although digital marketing and technology platforms are not the“ beall and end-all”, it is becoming increasingly difficult for businesses to grow without embracing digital in some form. For instance, Google’ s own research indicates that“ travellers increasingly turn to mobile in
shorter spurts to make informed decisions faster than ever before”( Think with Google, 2016). These shifts in consumer behaviour are not fads, they are indicative of the significant changes at play in the ways that individual consumers use digital for the big and small of every-day life decisions.
Businesses that can embrace digital to ensure a consistent and engaging offline and online customer experience- will seek to create seamless, engaging and highly customised experiences- from the moment of first customer touchpoint, which is typically online & using a mobile device.
4 Emergent Consulting Australasia | emergentconsulting. com. au