CONTENTS
04 IS DIGITAL MARKETING THE “ BE-ALL AND END-ALL ”?
06 DIGITAL ASSESSMENT FRAMEWORK
08 DIGITAL ASSESSMENT UNPACKED
08 HOW MANY BUSINESSES HAVE A FUNCTIONAL WEBSITE ?
09 HOW MANY BUSINESSES HAVE A MOBILE-FRIENDLY WEBSITE ?
12 HOW MANY BUSINESS WEBSITES USE ONLINE BOOKING & PAYMENT GATEWAYS ?
12 HOW MANY BUSINESS WEBSITES USE INTERACTIVE CONTENT ?
14 HOW MANY BUSINESSES USE GOOGLE MAPS OR GEO-LOCATION SERVICES ?
17 HOW MANY BUSINESS WEBSITES USE VIDEO CONTENT ?
18 HOW MANY BUSINESS WEBSITES HAVE A MULTI-LINGUAL FILTERS TO CATER FOR NON-ENGLISH SPEAKING VISITORS ?
19 HOW MANY BUSINESS WEBSITES INCORPORATE SOCIAL MEDIA SHARE BUTTONS ?
20 SOCIAL MEDIA INFOGRAPHIC SUMMARY
23 FACEBOOK PAGE ANALYSIS
26 DIGITAL MARKETING MATTERS
2 Emergent Consulting Australasia | emergentconsulting . com . au