CONTENTS
04 IS DIGITAL MARKETING THE“ BE-ALL AND END-ALL”?
06 DIGITAL ASSESSMENT FRAMEWORK
08 DIGITAL ASSESSMENT UNPACKED
08 HOW MANY BUSINESSES HAVE A FUNCTIONAL WEBSITE?
09 HOW MANY BUSINESSES HAVE A MOBILE-FRIENDLY WEBSITE?
12 HOW MANY BUSINESS WEBSITES USE ONLINE BOOKING & PAYMENT GATEWAYS?
12 HOW MANY BUSINESS WEBSITES USE INTERACTIVE CONTENT?
14 HOW MANY BUSINESSES USE GOOGLE MAPS OR GEO-LOCATION SERVICES?
17 HOW MANY BUSINESS WEBSITES USE VIDEO CONTENT?
18 HOW MANY BUSINESS WEBSITES HAVE A MULTI-LINGUAL FILTERS TO CATER FOR NON-ENGLISH SPEAKING VISITORS?
19 HOW MANY BUSINESS WEBSITES INCORPORATE SOCIAL MEDIA SHARE BUTTONS?
20 SOCIAL MEDIA INFOGRAPHIC SUMMARY
23 FACEBOOK PAGE ANALYSIS
26 DIGITAL MARKETING MATTERS
2 Emergent Consulting Australasia | emergentconsulting. com. au