Digital Marketing Matters Digital Marketing Matters - Summary Report | Page 15

38 % 44 % 42 % 45 %

WEBSITE ASSESSMENT UNPACKED

5. How many businesses use Google Maps or Geolocation services?
Recent changes to Google’ s search algorithms factor in geolocation within search result ranking. Businesses able to be found nearby using available geolocation services will be ranked higher resulting in greater potential for attracting those time-challenged consumers seeking out immediate gratification.
Businesses using geo-location services
38 % 44 % 42 % 45 %
TTNQ Silver Members
TTNQ Bronze Members
Retail Sector
Food & Beverage
6. How many business websites use video content? Businesses using video content

35 %

32 % 5 %

TTNQ Silver Members
TTNQ Bronze Members
Retail Sector

10 %

Food & Beverage Sector
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