WEBSITE ASSESSMENT UNPACKED 4. How many business websites use interactive content?
WEBSITE ASSESSMENT UNPACKED 4. How many business websites use interactive content?
Every interaction that a customer is able to make within the website builds a touchpoint that either reinforces and satisfies expectations on appropriate levels of customer experience- or undermines the experience which can result in abandoning the website altogether. Effective website design needs to ensure engaging content and interactions( calls-to-action) that lead customers on to a purchasing outcome. A website is essentially the front door to most businesses these days- and first impressions are lasting impressions!
Here’ s some helpful tips on what to avoid if you want to build a website that engages with your target customers:
Too much or highly cluttered content Confusing or mixed value propositions No clear calls to action High number of steps to complete a process No pathway or unclear pathway to solve customer enquiry or transaction request
5. How many businesses use Google Maps or Geolocation services?
How many times as a customer have you been frustrated and abandoned a purchase just because you couldn’ t find the business on the ground? Geolocation services( ie. Google Maps) has changed the game considerably by enabling location based results within online search ranking. How far away a business is from a customers current location, will in most cases be a deciding factor in whether to follow through on a decision to purchase. Time is money and finding the shortest route to get what you want is driving consumer behaviour more than ever! With a majority of consumers now using mobile devices to conduct business and to research online- geolocation services are increasingly important to all businesses.
14 Emergent Consulting Australasia | emergentconsulting. com. au