WEBSITE ASSESSMENT UNPACKED 4 . How many business websites use interactive content ?
WEBSITE ASSESSMENT UNPACKED 4 . How many business websites use interactive content ?
Every interaction that a customer is able to make within the website builds a touchpoint that either reinforces and satisfies expectations on appropriate levels of customer experience - or undermines the experience which can result in abandoning the website altogether . Effective website design needs to ensure engaging content and interactions ( calls-to-action ) that lead customers on to a purchasing outcome . A website is essentially the front door to most businesses these days - and first impressions are lasting impressions !
Here ’ s some helpful tips on what to avoid if you want to build a website that engages with your target customers :
Too much or highly cluttered content Confusing or mixed value propositions No clear calls to action High number of steps to complete a process No pathway or unclear pathway to solve customer enquiry or transaction request
5 . How many businesses use Google Maps or Geolocation services ?
How many times as a customer have you been frustrated and abandoned a purchase just because you couldn ’ t find the business on the ground ? Geolocation services ( ie . Google Maps ) has changed the game considerably by enabling location based results within online search ranking . How far away a business is from a customers current location , will in most cases be a deciding factor in whether to follow through on a decision to purchase . Time is money and finding the shortest route to get what you want is driving consumer behaviour more than ever ! With a majority of consumers now using mobile devices to conduct business and to research online - geolocation services are increasingly important to all businesses .
14 Emergent Consulting Australasia | emergentconsulting . com . au