Meet … … Jublia
Jublia talks challenges , success stories , and the future
What does Jublia do ?
Jublia is an event tech SaaS startup focused on smart business matching , content discovery and audience analytics with our AI engagement platform . Our mission is to empower organisers to intelligently match people and content at their events . Incepted in 2013 , Jublia is an established global leader in the event technology space for the past seven years .
How have the challenges of 2020 changed the events industry ?
It has been a tough start to the year . With the ban on mass gatherings , seen in most ( if not all ) countries globally at one time or the other , the Live events industry has been one of the hardest hit sectors .
As we kickstart 2021 , we are seeing an interesting trend where the type of enquiries ( virtual or hybrid solutions ) from our clients are highly varied based on the state of Covid-19 in different localities .
The recovery of the event businesses will look very different depending on where one is . Jublia has primed its team to work in the local context of our clients , bringing along relevant global contexts to enable the best possibilities for organisers to continue running their core events business , be it a virtual or hybrid one .
What are some key values for incorporating a digital component at events ?
A digital event experience is different from a physical live experience . Yet many event organisers make the mistake of trying to replicate the live experience entirely at their virtual events .
A key value would be audience engagement . Digital allows events to extend their engagement timeline . For most live events , engagement takes place during the actual days of the show . For most digital events , that engagement starts the moment an attendee completes the registration and continues for over a period of six weeks to even six months .
Greater audience reach is another key value that a fully digital experience would offer . Going digital means going global too . Events with a digital component are not bound by any geographical limitations and would be exposed to a wider international audience .
Certainly , a key value not to be missed would be new ways for event organisers to generate revenue in the digital event space . This is proving to be challenging when data savvy attendees demand justification for their virtual participation . It puts increasing complexity and stress to the traditional mode of event planning , with the added operational and digital costs required to enhance the event experience .
“ FOR MOST DIGITAL EVENTS , THAT ENGAGEMENT STARTS THE MOMENT AN ATTENDEE COMPLETES THE REGISTRATION AND CONTINUES FOR OVER A PERIOD OF 6 WEEKS TO EVEN 6 MONTHS .”