January 2021 Partner Content 15
UK lockdown . Other clients , such as PeoplePlus and Firebrand , praised the venue team ’ s execution of the policy as professional and unobtrusive .
The venue has also been officially recognised as Covid-secure with certification from three prestigious independent bodies for health , hygiene and safety standards , which have become a top priority following the pandemic . These include the AIM Secure Accreditation from the Meetings Industry Association , the ‘ Safe , Clean and Legal ’ badge from Quality in Tourism and the AA COVID-19 Confident scheme .
The event On the day , 30 people were present in-person in Rosewood suite at The Woodlands Event Centre for each of the two sessions , while the remaining audience watched online .
The hybrid event platform ’ s functions enabled organisers to seamlessly integrate virtual speakers with those at the venue . Bespoke graphics , polling , chat windows and Q & A functions kept participants engaged throughout .
The platform also offers registration , data and video capture , a sponsor area , simultaneous captions and translation , and allows delegates to purchase event passes , although these functions were deactivated as they weren ’ t needed for this internal event .
Watson said : “ For our hybrid events solution , we wanted to find a partner that we could work easily with and that we would be happy to put in front of our clients . The team at Maddison Media are experts in their field and are very focused on the end results .”
Lee Francis , managing director of Maddison Media , added : “ Being asked to work with one of the UK ’ s leading conference venues has been an absolute dream and has most definitely enhanced our company profile . Wyboston Lakes Resort is renowned for its quality , service and technical excellence , so a perfect synergy with Maddison Media . We believe hybrid and virtual events will be with us for some time so the solution we have developed in
conjunction with Wyboston Lakes Resort will be unrivalled within the industry .”
Results “ Attendance was exceptional and far better than anticipated ,” said Watson . “ The hybrid event allowed us to motivate our team with one message in a way that we had not been able to do under Covid rules and had not expected to be able to do quite so well . The platform offered excellent quality and the Q & A and polling functions were very simple to use for both the presenter and attendee .
“ We have just started to take enquiries for hybrid events . It ’ s so refreshing to see bookers thinking outside the box to deliver events and we can ’ t wait for more positive results to come through .”
Top tips for hosting hybrid events
• Choose a partner to deliver the event that knows what they are doing and has a strong track record .
• Plan the event with your partner by the minute and familiarise yourself with the platform beforehand .
• Think about event security , sponsorship , polling , streaming etc . and discuss the agenda in full with the event partner well in advance of the event .
• One massive must is the Wi-Fi – make sure the download speeds are reliable and secure . If this one fails – it all fails .
Hybrid event packages at Wyboston Lakes Resort There are three hybrid event packages available for organisers to book faceto-face events when government rules allow at the Resort ’ s spacious , modern and Covid-compliant venues , while also engaging a larger audience online . There are different levels of solutions , depending on an event ’ s needs and objectives . A small live meeting with a few attendees will need different tech and platform capabilities to a larger live meeting and virtual broadcast . The packages on offer can all be tailored to suit organiser ’ s requirements but give different options according to budgets and requirements .
Contact Details :
Paper-Pl sales @ wybostonlakes . co . uk phone 0333 7007 667 � www . wybostonlakes . co . uk