language has become intense. This has somewhat diminished the significance of native languages of different countries. To preserve and protect their identity from the English-speaking countries values and culture, European and Asian countries such as Germany, France, South Korea, and China are boosting courses on native culture in schools. They are also minimizing the importance of English language and consequently pushing their respective languages and cultures. For instance, students in primary schools are mandated to learn German and French languages before taking English language course in Germany and France. In China, the Ministry of Education is in the process of lowering marks allotted to English and increasing those for Chinese in high school exams. Such factors pose a challenge to the digital English language learning market during the forecast period.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
About Digital English Language Learning
English is spoken by more than one billion people worldwide and is the second most popular language to learn after Mandarin. ELT programs are gaining momentum because of globalization, urbanization, and the desire for better education and employment opportunities. With the advent of the Internet, information and communications technology( ICT) tools are being used to provide learning content in digital formats. Digital English language learning comprises digital content and products that facilitate the learning of languages through ICT tools. These include mobile apps, activities, e-Books, games, videos, audio clips, digital software, learning lab equipment, and online tutoring. These tools are interactive, allow real-time feedback, and enhance learning processes as they involve different formats.
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Covered in this report
The report covers the present scenario and the growth prospects of the global digital english language learning market for 2017-2021. To calculate the market size, the report considers the revenue generated from the sales of the digital English language learning products and services provided by the language learning institutions, and online language learning service providers.
The market is divided into the following segments based on geography: APAC Europe North America ROW
Global Digital English Language Learning Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.