Digital English Language Learning Market Size, Share, Trends, Analysis and Forecasts To 2021
Market Research analysts forecast the global digital english language learning market to grow at a CAGR of 23.36 % during the period 2017-2021.
The following companies as the key players in the global digital english language learning market: Berlitz Languages, Pearson ELT, Sanako Corporation, and EF Education First.
Other Prominent Vendors in the market are: inlingua, Houghton Mifflin Harcourt, LearnCube, McGraw- Hill Education, Onwards Learning, OKpanda, Oxford University Press, Rosetta Stone, Transparent Language, and Voxy.
Commenting on the report, an analyst team said: One trend in market is demand for digital learning. Technology is reshaping classroom teaching methods and providing opportunities for language learning through various modes and formats. Digital learning involves interactive and engaging methods through audio, videos, presentations, online courses, mobile apps, and e-books. It helps in better assimilation and absorption of information, allows personalization of lessons, and tracking individual performances, which enhances the learning process. Given the advantages and the current technologically advanced environment, consumers are demanding digital learning products and services. While learning English language, digital techniques enable access to learning opportunities outside classrooms and personalized learning experiences along with proper pronunciation, grammar, and writing skills. All these factors are driving the demand for digital language learning products and services.”
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According to the report, one driver in market is significant upsurge in demand from organizations. The language issue is an inherent challenge in integrating the labor market across Europe and Asia. The implementation of corporate language strategy is tedious and evokes a multiple apprehension among employees. However, from an efficiency and resource management perspective, organizations realize the adverse impact of language barriers at the operational and strategic levels. Various studies have indicated issues such as uncertainty, divided groups, and polarization of perspectives due to lack of proper communication. Though governments and large enterprises are making substantial trade reforms to stabilize their economies, it is essential for organizations to address such fundamental issues with utmost importance.
Further, the report states that one challenge in market is rise in focus on native languages. Many countries such as Germany, France, and China are shifting emphasis to boost their own culture and language. With increased number of students migrating to other countries for opportunities, the focus on the English