Digital English Language Learning Market Size , Share , Trends , Analysis and Forecasts To 2021
Market Research analysts forecast the global digital english language learning market to grow at a CAGR of 23.36 % during the period 2017-2021 .
The following companies as the key players in the global digital english language learning market : Berlitz Languages , Pearson ELT , Sanako Corporation , and EF Education First .
Other Prominent Vendors in the market are : inlingua , Houghton Mifflin Harcourt , LearnCube , McGraw- Hill Education , Onwards Learning , OKpanda , Oxford University Press , Rosetta Stone , Transparent Language , and Voxy .
Commenting on the report , an analyst team said : One trend in market is demand for digital learning . Technology is reshaping classroom teaching methods and providing opportunities for language learning through various modes and formats . Digital learning involves interactive and engaging methods through audio , videos , presentations , online courses , mobile apps , and e-books . It helps in better assimilation and absorption of information , allows personalization of lessons , and tracking individual performances , which enhances the learning process . Given the advantages and the current technologically advanced environment , consumers are demanding digital learning products and services . While learning English language , digital techniques enable access to learning opportunities outside classrooms and personalized learning experiences along with proper pronunciation , grammar , and writing skills . All these factors are driving the demand for digital language learning products and services .”
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According to the report , one driver in market is significant upsurge in demand from organizations . The language issue is an inherent challenge in integrating the labor market across Europe and Asia . The implementation of corporate language strategy is tedious and evokes a multiple apprehension among employees . However , from an efficiency and resource management perspective , organizations realize the adverse impact of language barriers at the operational and strategic levels . Various studies have indicated issues such as uncertainty , divided groups , and polarization of perspectives due to lack of proper communication . Though governments and large enterprises are making substantial trade reforms to stabilize their economies , it is essential for organizations to address such fundamental issues with utmost importance .
Further , the report states that one challenge in market is rise in focus on native languages . Many countries such as Germany , France , and China are shifting emphasis to boost their own culture and language . With increased number of students migrating to other countries for opportunities , the focus on the English