DIG Insurance & Business Magazine Spring 2019 | Page 3

Be Intentional!
T
he insurance business doesn’t
usually get kudos for changing
lives. Let’s face it, most people
associate insurance with
premiums, claims, and bad
news. We get it. But we’re convinced—we
know—that insurance runs far deeper
than coverage. A thoughtfully tailored
insurance program should create pathways
for success.
At Deeley Insurance Group, we’ve adopted
a mantra that drives the way we recruit and
develop talent, how we connect with clients
and engage with the community—how we
make a difference. Be Intentional. Find your
purpose and build your pathway.
Intentional means being strategic and
mindful in the ways we support our people
internally so they can go out into the world
and serve clients and the community.
We are intentional in the ways we create
customized insurance programs that
protect what matters to you. We have
found our purpose as a business—and we
are committed to partnering with you to
support yours or help develop a dream that’s
already in the works.
Insurance does make a difference! And in
2019, we are celebrating 90 years of Deeley
Insurance Group doing just that.
This issue is packed with stories that share
how you can tap into resources to build
pathways and the inspiring ways businesses
are operating with intention, purpose,
and passion.
For example, at Atlantic General Hospital,
a complete evolution in the way healthcare
is delivered to the community involves
a focus on caring for the caregiver, total
community health, and educating the
public. So over time, the hospital has
refocused its mission, vision, and values.
Atlantic General isn’t just treating illnesses;
it is providing wellness and health support
to improve patient experiences.
Meanwhile, Nationwide Insurance has
completely changed its distribution model
by moving from an exclusive agent channel
to working through independent agencies
like Deeley Insurance Group. This decision
aligns with dynamic market and economic
trends and the need to be nimble, adaptable,
and versatile—today and in the future.
Rise Up Coffee has grown from a single
coffee truck to a business with nine
locations, a retail presence, and a growing
employee base. The entrepreneurial spirit
is contagious—they bring life and energy to
what they do.
And speaking of growth, the Bank of
Delmarva’s expansion through thoughtful
acquisition has positioned it to serve more
businesses and individuals in our region.
How do you embrace the challenging job
of being intentional? (It’s not always easy to
be true to yourself and your mission.) We
invite you to pause and reflect as you read
this issue of DIG magazine. And share with
us. We look forward to hearing from you. +
DIG in!
Laura Deeley Bren – President
DeeleyInsurance.com
THANK YOU
This issue is made possible by
our generous sponsors.
These companies have your
security at heart and teamed
with us to bring you these
practical, inspirational articles.
Thank you!
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