DIG Insurance & Business Magazine Fall 2018 | Page 2

PUBLISHER MANAGING EDITOR GRAPHIC DESIGN CONTENT COORDINATOR Carle Publishing Inc. Erika MacLeod Carmen McKay Stacey Cowperthwaite 4 CONTRIBUTORS Chris Carroll Laura Deeley Bren Kerry Runkles Michele Hoffman Cindy Hall Kristen Hampshire PHOTOGRAPHY feature All images sourced from Carle Publishing Inc. or iStock.com unless otherwise identified. GROWING FORWARD OWNERS SHARE THE INS AND OUTS OF HOW THEY’RE MANAGING EXPANSION, RECRUITING, AND PRESERVING CUSTOMER EXPERIENCE AS THEY GROW THEIR COMPANIES. 7171 BENT PINE RD, WILLARDS, MD 21874 17298 COASTAL HIGHWAY, LEWES, UNIT 2, DE 19958 DEELEYINSURANCE.COM Deeley Insurance Group Magazine TM is published by Carle Publishing Inc All content, copyright © 2018, Carle Publishing Inc. All rights reserved. This publication may not be reproduced, all or in part, without written consent from the publisher. Every effort has been made to ensure the accuracy of all content in this publication, however, neither the publisher nor Deeley Insurance Group will be held responsible for omissions or errors. Articles, reports and information contained herein reflect the views of the individuals who wrote or prepared them and do not necessarily represent the position of the publisher or Deeley Insurance Group. The material herein is intended for educational and informational purposes only. Nothing herein is to be considered the rendering of insurance advice for specific cases or circumstances. Communication of any legal information contained herein does not constitute an attorney-client relationship, nor convey legal advice or recommendation of any kind. Do not rely on information contained herein to replace consultation with qualified brokers, attorneys or other professionals in your jurisdiction. Please address all editorial and advertising inquiries to Carle Publishing Inc., Email: [email protected]. Carle Publishing Inc. is not held responsible for the loss, damage or any other injury to unsolicited material (including but not limited to manuscripts, artwork, photographs and advertisements). Unsolicited material must be included with a self-addressed, overnight-delivery return envelope, postage prepaid. Carle Publishing Inc. and Deeley Insurance Group will not give nor rent your name, mailing address or other contact information to third parties. Subscriptions are complimentary for qualified individuals. CARLE PUBLISHING Toll Free: [phone], Fax: [phone] [email protected] carlepublishing.com CONTENTS 4 GROWING FORWARD Owners Talk Expansion, Talent and Customer Experience 8 TRANSITION TIME FOR BENEFITS Acquisitions and Employee Benefits 9 MEANINGFUL WORK The Four Ss Of Meaningful Work 10 RECIPROCITY Business Risk & Weekly Wisdoms 12 AUDIENCE-FIRST STRATEGY Build An Audience, Not A Product 14 BEING LUCKY AND GOOD 7 Steps To Being Lucky And Good 16 THE FIVE SECOND RULE Five Seconds to Change Your Life 20 WHO ARE YOUR ALLIES? Building A Relationship With A CEO? 22 GENERATING BUSINESS Crawl, Walk, Run Your Way To Generating More Business For Your Firm 24 HOW TO HIRE THE PERFECT CXE 25 BE YOU. Don't lose sight of your identity and purpose 26 DIG DEEPER, HIRE WITH PURPOSE Grow smarter, share your vision and live your brand. 28 ONBOARDING 101- THE FIRST 90 DAYS Set the stage for their success and yours. 2