The trend started around 5 years ago and went from purley workout clothing only in social climates, to being more of a fashion statement and worn in big cities such as london and New York
This sporty trend grew much appeal which fashion houses picked up on and began to build on and peices started to appear within runway collections
This then filtered down into high street stores and grown ever since
The trend was such a success that competitors began to celebrity endorse with high profiles, advertising their brand and collections
ATHLIESURE
"leggings are the new denim"