Brand characteristics
Diesel is known for selling denim, especially their jeans, which can be as expensive as £500.
Diesel are a high end fashion brand, who often use campaigns to boost revenue. Some of their campaigns have included slogans such as ‘for successful living’ and ‘be stupid’
Customers and Products
Their target audience is young adults, this is because diesel saw that adults had more of a disposable income after the war.
Diesels clothing range is also very fun, and easy going. Their campaigns are always aimed at young people, or being like young people and having fun.