Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 45

Remittance Firms 17. SURICHANGE Company Background: Surichange was established in the Netherlands based on “A strong sense of Surinamese identity to do something for the homeland”. (Mathura, Managing Director) In the Surinamese remittance sector, there are three key players, namely: Money Gram, Western Union and Surichange. Surichange accounts for 80% of the remittance market in Suriname and leads all other competitors. Research indicates that it is the only company in the world that leads two large remittance international companies in the domestic market. Surichange has 175,000 customer visits annually. There are 8 outlets in the Netherlands. Surichange has expanded into other diasporic communities in Turkey, Morocco, Aruba, Curacao, Eritrea, and The Philippines. Suri-Change Bank Due to the development in the international and local banking world, Surichange decided to take positive action. In 1996, the bureaucratic arrangements were initiated for the creation of the Surichange Bank; however operations did not begin until 2005. This decision was taken after assessing the added value, to be generated via joining with another financial institution, which would place the companies ahead of the competition, especially in the field of remittances from the Netherlands to Suriname. (Redjodikromo, 2007) While the Bank focuses primarily on credit portfolio accounts, 15% of total profits are generated from remittance services. The bank acknowledges an increase in diasporic investments from the Netherlands due to the low interest rates in the US. The funds coming into the bank are mainly from the professional and entrepreneurial classes seeking to invest in sectors such as gold, tourism, building and construction. Average remittance sent in per transaction is 200 Euros. A study executed by the World Bank and the Dutch Ministry of Finance (November 2006) states that Surichange Bank has a significant part of the transfers of remittances market (money from industrialized countries for family in the country of origin). “Since 1986 we are active in this market and we took a significant risk when nobody wanted to fill that gap,” reports Chan Baidjnath Misier, Chairman of the Supervisory Board. “Surinamers in the Netherlands knew their relatives were having a difficult time and wanted to help them; we saw an opportunity and have not regretted one moment that we tried to fill the gap. On the contrary we now have a significant advantage over others.”31 He clarifies that it is useless to take advantage of our own countrymen if they want to support their relatives; that explains why Surichange always applied competitive rates and is now offers the cheapest. The company reports that, on a monthly basis, a significant amount is transferred through the bank for relatives in Suriname. “On an annual basis we are talking about millions of Euros that we helped pump into the economy. Just imagine that those resources would be lost! ”32 The institution’s management indicates that the bank will soon start cooperating with a large Caribbean Bank in Curaçao, so that it can cover through that country the rest of the Antilles with its activities for remittances. Further, plans are to move to the Far East. 31 Redjodikromo, Martin. Surichange Bank Does Not Sleep. Paramaribo: , 2007 32 Redjodikromo, Martin. Surichange Bank Does Not Sleep. Paramaribo: , 2007 45