Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 43

Creative/Cultural Firms

Target Market:
TEMPO currently broadcasts in 24 Caribbean
islands, with approximately 3.5 M viewers
in New York, New Jersey, and Connecticut.
TEMPO is expanding rapidly, both within
the United States and internationally, and
serves both the large Caribbean populations of
Atlanta, Boston, Washington D.C., Baltimore,
New York, Philadelphia, Miami, Los Angeles,
Chicago, and Houston, as well as “Lover of All
Things Caribbean” the over 20 million visitors
to the Caribbean from the United States.
TEMPO is also available online and can be
streamed live at www.GotTEMPO.com.
Diasporic Market Analysis
Tempo is a young company, which has been
operating for seven years. The company’s
market is comprised of 27 Caribbean states and
the Tri-State Area. The market comprises of
approximately 1.1 million persons.
While Tempo caters mainly to Caribbean
people and the Diaspora, it should be
noted that there are also persons from the
international community who love all things
Caribbean; these persons can be referred to as
“Friends of the Caribbean”.
Social Initiatives
Tempo has been engaged in several social
initiatives, some of these are outlined below:
• Badness Outta Style school tour was aimed
at combat rising rates of violence in the
Caribbean region by creating awareness
among youth of the value of Caribbean life.
• One Love/Haiti was an initiative taken by
TEMPO to unite Caribbean people to assist
Haiti after the earthquake. The company
partnered with the Royal Bank of Canada,
RBTT, the International Federation of
Red Cross and the Red Crescent Societies
to raise relief efforts to assist the Haitian
people.
• TEMPO Water was a campaign targeting
Caribbean adolescents to promote good
health and well-being by promoting
health education to combat hyperactivity,
depression, obesity and diabetes.

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