Diasporic Entrepreneurship in the Caribbean - Firm Profiles.pdf Vol 2 | Page 13

Telecommunications Firms

• Netspeak- is a very inexpensive product, which
enables customers to call using the Internet.
For example, customers in the UK receive a
local Jamaican number on which they can be
contacted by persons in Jamaica. The service is
applied both ways as the UK customer with the
local Jamaican number also has the ability to
contact persons in Jamaica using that number
whilst in the UK. The company views this as a
way of giving their customers better value.2
• LimeTalk- LIME is the authorized distributor
for iPhones in the Caribbean. To complement
the iPhone, LIME launched a product called
LimeTalk, which is a very inexpensive
application that customers can download on the
iPhone, and this enables them to contact friends
and family over the Internet, anywhere in the
world. 3
Social Impact:
LIME’s corporate social responsibility has led the
company to having active interaction with the
Creative/Cultural Industry in particular. Lime
sponsors sports in the region and in the diasporic
communities as well as reggae and soca concerts.
LIME’s social contributions also range from
recovery efforts in times of national emergency
to investing more than US$5million4 into major
carnivals, which celebrate culture, music, dance
and Caribbean identity. In its public statements,
LIME believes that the Caribbean “deserves a better
place, better for their customers, better for their
colleagues and better for the communities that they
serve”.
Innovation:
LIME has implemented a Green campaign aimed
at reducing the company’s carbon footprint. The
company uses Google as one of its bench-map tools
across the company, which facilitates significant
file transfers, storage etc., and reduces the need for
printing on paper. This policy represents LIME’s
drive towards operating more in a “paper-free”
environment.
2 Jamaica Observer. “LIME strengthens link with Jamaican Diaspora.”. http://
www.jamaicaobserver.com/business/LIME-strengthens-link-with-JamaicanDiaspora_9021294 (accessed March 5, 2014).
3 Jamaica Observer. “LIME strengthens link with Jamaican Diaspora.”. http://
www.jamaicaobserver.com/business/LIME-strengthens-link-with-JamaicanDiaspora_9021294 (accessed March 5, 2014).
1 Carib PR Wire. “LIME Celebrates Labor Day Weekend In New York’s
Caribbean Diaspora.” . http://caribpr.com/lime-celebrates-labor-day-weekend-innew-york’s-caribbean-diaspora/ (accessed March 7, 2014).

13