DHAMBAAL | Page 8

Modeelka Ganacsiga: Aqoon dad badan ka daahan 2 003-dii ayaa shirkadda Apple waxay soo saartay ‘iPod’ (aalad yar oo lagu duubto laguna dhegaysto heesaha). Isla xilligaas, waxay kaloo soo bandhigtay adeeg ay u bixisay ‘iTunes’ oo ahaa bakhaaro internet-ka yaalla oo heesaha lagu kaydiyo lagagana duubto iPodka. Apple, ku talaggal iyo ku taloggal la’aan mid ay noqotaba, muddo yar gudohood, labadii aaladood ee cusbaa, iPod iyo iTunes, waxay abuureen saylad cusub oo muuqaal ahaan iyo magac ahaanba wax weyn ka beddeley shirkaddii Apple. Labadii adeeg ee cusbaa waxay dhinac ka noqdeen meesha dakhliga ugu badani ka soo galo shirkadda, dhinacna waxay sare u qaadeen qiimihii suuqa ee shirkadda (market capitalization). Dhinaca dakhliga, labadaas adeeg waxay Apple sannadkii soo gelinayeen lacag sare u dhaafaysa $10 bilyan, dhinaca qiimahana, meesha qiimaha shiraddu 2003-dii uu ahaa $1 bilyan, 2007-dii wuxuu madaxa la sii dhaafayey $150 bilyan. 8 Shan sano ka gadaal, Apple, waxay iyadoo isticmaalaysa isla beegaalkii 2003-dii, mar labaad, soo bandhigtay laba aaladood oo cusub, iPhone iyo Appstores. 2012-dii oo kaliya, waxay gadeen wax ka badan 100 milyan oo iPhone ah, iibookoodu wuxuu sare u dhaafayey $170 bilyan, qiimaha sayladda ee shirkadduna wuxuu madaxa la galay $700 bilyan. Nasiib wanaag iyo nasiibdarro midkii la yiraahdaba, Apple, ma ahayn shirkaddii u horraysay oo soo bandhigta tiknoolojiyadaas cusub. Apple horteed waxaa jirey laba shirkadood oo midna soo bandhigtay aaladdaas 1998-dii midna soo bandhigtay sanadkii 2000. Meesha, Apple ay tiknoolojiyadaas cusub dhaqaale iyo sumcad u soo kordhiyeen, labadaas shirkadood, in asktoo tiknoolojiyo ahaan aysan ka dhicin midda Apple, haddana, midkoodna dhaqaale iyo sumcad kama kororsan. Waxa tiknoolojiyada Apple ka dhigay xiddig iftiinkeeda la higsado, kuwii sharikaadka kalena, faa’iido iyo sumcad laga helo iska daaye, magacooda loo maqli waayey ayaa ka mid noqotay mawaadiicda ugu badan ee 20-kii sano ee la soo dhaafay lagaga doodo fagaarayaasha lagu barto ganacsiga. Apple hal wax ayay dheerayd shirkadahaas - waxay isticmaashay moodeel g anacsi oo wax weyn, oo la taaban karo, ka beddelay hab-ganascisgii muusikada iyo heesaha. Apple waxay gadaal-gadaal u akhriday moodeelkii ganacsiga ee Gillette. Gillett-na waa shirkad soo saarta sakiimaha garka la isaga xiiro iyo mashiinno yar-yar oo la geliyo sakiimahaas. Si Gillett ay macaammiil joogto ah u hesho waxay lacag la’aan ama qiime aad u jaban dadka ku siiyeen mashiinkii. Qofkuna, si uu u isticmaalo mashiinka waxa khasab ku noqotay in uu iibsado sakiimo. Sakiimaha kaliya ee mashiinkaas geli karaana waa sakiimaha ay www.buuh.net